Don’t Flood them with eMails, Flatter them with a Phone Call

Are you prepared for the onslaught of holiday emails? My inbox the day before Thanksgiving was a small taste of what is to come the week before the Christmas holiday. That’s when hundreds of my “favorite companies” will be thanking me for my business and wishing me well with a heartfelt email blast. I am sure a few will be creative enough to get my attention, but most will have minimal effect on the desensitized email receptors in my brain.

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If you want to thank someone, tell them.

The joy of the season is in the human exchange of the greeting. Hearing the warm wish in their voice and sensing the sincerity of the thank you. If you want to thank someone, tell them. Make an impact with a personal visit or phone call instead of an email. It is the time and effort you spend that speaks to an individual’s importance to you and your company. Sure a phone call requires a little more effort, but you gain that live connection, a real, honest exchange and a dialog that makes you stand out from the crowd. This year, TELL them you mean it.

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