Are You an Innie or an Outtie? 6 Reasons to Outsource and 1 Easy Way to Decide What to Outsource

Successful businesses lean into their differentiator to dominate the market. This is the thing that you do better than anyone else; it’s your core strength and competitive advantage. However, you can’t just focus on your strengths: your business needs to be a master in each phase of the operation. 

Successful businesses lean into their differentiator to dominate the market. This is the thing that you do better than anyone else; it’s your core strength and competitive advantage. However, you can’t just focus on your strengths: your business needs to be a master in each phase of the operation.

So how do you keep your primary focus on those necessary elements when all those other “required” tasks are devouring your resources?

While each organization requires a unique solution suited to its industry, character, and clientele, there are ways to eliminate, decrease, or outsource those extra elements. 

We really see ourselves as collaborators with our clients in those situations where their weakness is our strength… and their gain.

While this choice may seem daunting, you can determine the optimal model for your business by working with outsourcing partner like GCS to: 

• Provide guidance. 
• Choose the best options. 
• Tap expert advice when you need it most. 

You don’t need to outsource everything in your business. Successful companies outsource the right elements. They find partners who can excel at doing those elements at the quality and value point that their customers expect. 

3 steps for choosing what to outsource

The key is deciding what’s worth outsourcing in your business. Follow this simple process to outsource the right tasks for your situation: 

1. Rank core business functions, listing the ones most critical to your success at the top.
2. Rank that same list by the complexity to carry out those functions.
3. Draw a line at the place on the list where the core and complex items end.

The decision to outsource can be an emotional one. If an item on the list makes you think, “This is my baby. This is too important or too complicated to pass to someone else,” then you likely need to keep that task in-house. 

The more complicated, consistent, and critical a task is, the more likely it is to stay internal. For example, a retirement community might outsource lead generation and appointment setting, but would be hard-pressed to outsource financial reviews and health care evaluations of potential customers.

If you’re being realistic, you’ll be able to draw a line between what you’re insourcing and what’s viable for outsourcing. Everything below that line becomes an option for outsourcing. 

The Complete Call Center Outsourcing Guide

Get all your questions on outsourcing your call center answered! 

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The benefits of outsourcing

If you can’t find a task to outsource, let’s talk. GCS can add some logical insight into the benefits of outsourcing that can help you make the best decision for your business.

1. Outsourcing Allows You To Focus On Core Business Processes

When you outsource tasks, you immediately provide additional focus and resources to those core items that are driving your success.

2. Outsourcing Can Provide Volume and Capacity Control

Outsourced services help maintain the cost and flexibility of your service. This is common in customer service, marketing campaigns, seasonal fluctuations, peak hour fluctuations, etc.

3. Outsourcing Allows Real Cost Control

Instead of hiring internal resources to handle everything, you pay only for what you use with outsourced services.

4. Outsourcing to Professional Sales Representatives Increases Wallet Share

If your core competency isn’t selling, don’t worry. Outsource selling to skilled sales professionals who love what they do and you’ll see an increase in your bottom line.

5. Outsourcing Companies Provide Process and Product Expertise

Repetitive or simple tasks can be done more efficiently and cost-effectively by companies that specialize in that process. You get the benefit of sharing the cost of equipment, technology, and management skills with other companies when you outsource. Most importantly, you benefit from ongoing improvements, so over time, outsourcing becomes much more cost-effective.

The Complete Call Center Outsourcing Guide

Get all your questions on outsourcing your call center answered! 

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Conclusion

Once you know what you need to outsource, it’s much easier looking for a vendor with the right skills to do that task. GCS is here to help you define your list and find quality providers. We don’t pretend to do everything for everybody, but we do know a lot of good BPO firms. GCS can suggest domestic, nearshore, offshore, and blended environments. Trust us to review your options and set up the best solution for your business. Schedule your free consultation now.