Fewer Americans opening wallets, now might be a good time to call.
Americans have always had a big heart and despite a fall off in donation levels, there has been a upswing in volunteer hours. This article points out the fund raising facts and warns non-profits not to rely on just direct mail to keep donations flowing. It points out uses of social networking as well.
Fewer Americans opening wallets: Now what? | South Florida Business Journal.
In our business we find that human dialogue is still a very effective way to engage the donor in times like this. Non-profits can use a phone call to:
- Thank the donor and remind them how important their continued support is.
- Add persuasion to a direct mail piece.
- Overcome hesitancy and objections.
- Relate a touching story of human service more effectively than in print.
The great thing about our contact centers is they are filled with caring, big-hearted individuals, who just happen to have a gift for persuasion. If you are a non-profit looking to add an effective fund raising medium, contact us.
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