Fewer Americans opening wallets, now might be a good time to call.
Americans have always had a big heart and despite a fall off in donation levels, there has been a upswing in volunteer hours. This article points out the fund raising facts and warns non-profits not to rely on just direct mail to keep donations flowing. It points out uses of social networking as well.
In our business we find that human dialogue is still a very effective way to engage the donor in times like this. Non-profits can use a phone call to:
- Thank the donor and remind them how important their continued support is.
- Add persuasion to a direct mail piece.
- Overcome hesitancy and objections.
- Relate a touching story of human service more effectively than in print.
The great thing about our contact centers is they are filled with caring, big-hearted individuals, who just happen to have a gift for persuasion. If you are a non-profit looking to add an effective fund raising medium, contact us.
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