Tips for Selling Anything!

We did a webinar with the ABIA yesterday.  We covered some marketing and communication tips and best practices for your agency.  Here are some of the tips that were covered.

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1. Feet on the Street still work

  • Keep yourself visible at all times. Promote your agency both internally and externally. Everyone you know should know what you do and how he or she can benefit from a relationship.

2. Be Unique and Memorable

  • Find something you do well that sets you apart and promote yourself with it. Provide something of value to each stakeholder.

3. Use the Noah’s Ark method

  • Customer needs change. Stay in front of your customer at least four times a year. Remember the 2 by 2 method – Mail twice and Call twice each year. Set up a process and let it work for you.

4. Collect relevant data continuously

  • Every touch point should create a dialog that teaches you something about your customer. Have a method of saving that information and use it for continuing the relationship.

Click here for more selling tips.


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